So many brands just launch their social platforms and start creating content. Is it working? Your online presence requires a strong plan with SMART Goals, good content and smart channel management. At Step In Communication, we’ve worked with nonprofits, small businesses and large tourism clients to take their social ecosystem from amateur to pro. We’ve analyzed channels as a third party to make recommendations on channel priorities, content types and the best times and dates to post on each channel. We can take a deep dive in your social media system and identify similarities and differences in your audiences to help you make better decisions about what to put out there. We can coach you one-on-one, work with your team to develop new thinking around your social/digital ecosystem or create a training program for your enterprise level team.
For a large sports nonprofit, we developed a three-month course to help them assess what’s working on their social media channels and create pathways to improved engagement and real measurement that spoke to leadership’s goals.
For an island destination, we developed a quarterly analysis to assist their internal social media team to look more objectively at their practice and help them rise above the myriad of “must have” requests from multiple stakeholders.
One of our tourism clients needed to diversify categories in social media and create web site traffic from that channel. We created content categories, an editorial calendar and began a monitoring program.
Take a moment to look at what we’ve said about Building Social Platforms on our blog.