New features on the most popular and well-known channels are popping up right and left. Instagram Guides came out last year and while they are overshadowed by Reels right now, we think you will find Guides are a useful tool and one that also does well in the current algorithm.
Why Use Instagram Guides?
Guides allow you to curate lists or recommendations using content that is currently on Instagram as a wall post or in your saves including Reels and IGTV videos if they have been shared to the wall. There are three categories for Guides: Places, Posts or Products, so you have lots of options depending on your area of expertise or business focus.
Instagram Guides Resources:
Here is the rollout announcement from Instagram, another quick overview from Later, a how to from Social Media Examiner and another from Hootsuite’s blog.
Examples of Guides from a few Different Industries:
Travel destination – https://www.instagram.com/australia/guides/
Cosmetics – https://www.instagram.com/lushcosmetics/guides/
Tech – https://www.instagram.com/hubspot/guides/
Magazine – https://www.instagram.com/parents/guides/
Gift Guide – https://www.instagram.com/thetreatment/guides/
Construction Materials – https://www.instagram.com/thedeckcompany_colorado/guides/