Earlier this week, I taught two classes at the TTIA’s Tourism College at Texas State University. The program, in its second year, will lead students who participate all three years to a certificate called “Certified Tourism Executive” or CTE. While teaching the sophomore class this week, we examined a mock crisis in small groups. Our […]
There’s a crisis every day somewhere in the world and plenty of advice from marketing and public relations professionals on how organizations should handle communicating when they happen. But rarely have I seen an attempt to outline the supplies you need to have on hand before your crisis hits. When I was the communications director […]
It happens to every organization at some point. Something sudden and unexpected happens which requires us to act. In tourism organizations, it can be as simple as a weather event which affects daily operation. Or as complicated as an event like the BP Oil Spill. Most disasters fall somewhere in between, but the key to […]