Three Biggest Style Mistakes in PR Writing

I’ve written and edited hundreds of press releases, blog posts and other media materials throughout my career. And I’ve coached writing students on the basics of newswriting. There are three errors in applying Associated Press style that I see the most in writing.

Using Commas in a Series

If the series is simple, then lose the comma before the last element. More complex series which include phrases have a whole different approach. My favorite example to illustrate this point:

The flag is red, white and blue.

Titles

Titles can get tricky, especially when you must describe military, courtesy and legislative titles. That’s when you keep the Associated Press Stylebook on your desk. But, for the simple act of identifying someone for a piece of journalistic writing, it’s clear. A Title used BEFORE a name in a sentence is capitalized. AFTER a name, lowercase.  Here’s the simplest example ever.

President Obama signed the bill into law.

Barack Obama, president of the United States, signed the bill into law.

Months of the Year

Little months are always written out in press material. If there are 5 or less letters in its name, the month is never abbreviated. It helps that it’s most of the spring and summer months.

This means: March, April, May, June and July are written out, while the remainder of the months are presented this way:  Jan., Feb., Aug., and etc.

Next time you are working on a piece for a client, take a moment to proofread one more time with these three mistakes in mind. Bet you’ll find at least one!

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