Digital CV

Experience

It all started with writing, a skill that didn’t reveal itself until college.  That core skill brought me to my first job in public relations, at SeaWorld in Ohio, at a time when penguins were the newest and coolest thing to explore.  It’s also where I completed my first media tour — with penguins in tow — and learned the meaning of the word “schlepping.”  With SeaWorld the theme, my career included being the advance publicity person for the SeaWorld/HBJ blimp which included some high-flying adventures across the entire USA.  Most notably the day we awaited the ship’s landing in Yuma, Arizona in August, and my shoes melted into the pavement.

This landed me at SeaWorld of Texas  as part of the opening team for the world’s largest theme park. It was then, and remains to this day, the biggest project of my life.  But the skies were calling, so off to Florida I went to manage Airship Shamu, another cross country adventure.  In one year, I attended the Super Bowl, the Daytona 500, the World Series and so many other sporting events, I cannot remember them all. Ten years later, SeaWorld  came calling again –this time as communications director of the Texas park.    In between, I wrote and edited more than 200 articles on travel and the arts from my home in Canberra, Australia and met some amazing artists along the way. Oh, and a quick trip to Rackspace to check out the landscape in the tech industry.

In a nutshell, I’ve launched coasters and promoted whales, dolphins and penguins;  produced live shots in radio and on television; prepped executives and spokespersons for all types of public speaking opportunities; created and launched the first social media initiative ever at a SeaWorld park and created communication pieces for every kind of stakeholder imaginable.

If you still want to read more, here’s a link to my resume.

Awards

PRSA San Antonio Del Oro “Public Relations Professional of the Year” 2009

PRSA San Antonio La Plata Awards in 2006-2009

PRSA San Antonio El Bronce Awards in 2011, 2006-9

Silver Anvil Award, Public Relations Society of America 1989.

Silver Spur Award, TPRA, 1989.

“Best of Texas” Award, TPRA, 1989, for Video News Release Series

Publications

The Case for Integrating Crisis Response with Social Media

~A project for Zoetica Media and the American Red Cross

Successful Measurement Starts With Business Objectives

~PRSA Comprehension Blog

Getting Employees into the Social Media Conversation

~PRSA Comprehension Blog