We enjoy collaborating with Robert Currie of VcYes Productions
It’s Time to Evolve Media Training
In the early days of my public relations career, it was an accepted fact that you should train the key people in your organization who may be called upon to speak to the media.
In some organizations, this “training opportunity” was geared to one or a few key executives. In larger organizations, it was often many [...]
Goodbye Attention Span
A lot changes when you age. My attention span has really changed in the last five years. While I’m not exactly sure whether it’s physical aging or environmental factors, I have recently begun calling this syndrome “late onset ADHD.” Never in my working life have I had so many things happening at once. Irons in [...]
On My Mind: Talk Value
Is PR talk value? At a recent professional development event I attended, the speaker continually referred to talk value as PR. The first couple of times, it was okay. By the seventh or so reference, I started to cringe each time the phrase was used.
What is it about this reference which grates on my ears?
Perhaps [...]
Your Next Job Interview May be Weirder
I attended the “Rockstars vs. Roadies, Who Makes a Better Employee?” session at the South by Southwest Interactive Festival last month.
This session was a real stretch for me because I am a one person shop, so I don’t hire people, at least not right now. A thread which emerged during the session about interview questions [...]
Three Signs You’re About to Lose That Client
During a recent Twitter chat with solo PR practitioners, the subject of recovering from the loss of a client became a hot topic. As the chat progressed, the group serendipitously compiled a list of signs that all, in hindsight, recognized were signs that a client was about to change their mind about the relationship.
Change in [...]
Collaboration x2
Fran Stephenson with friend and colleague, Kami Watson Huyse, APR
Photo by Geoff Livingston
The Future of Health Care is Bright!
I am NOT talking about “Obamacare” or anything related to recent issues in health care. I am talking about students from HOSA, the Health Occupation Students of America. They are our future health care providers and my recent experience with them made me so relieved for the future of health care in our country.
Recently, I [...]
