What to Know BEFORE you Book through a Vacation Rental Company

  • Fran Stephenson
  • May 25, 2016
  • 4 min read

  Like many travelers, I’ve experimented with the new vacation rental sites like VRBO and Home Away. These sites allow you to rent a vacation home or apartment using filters like location, features and price. They are becoming formidable alternatives to hotel bookings. I’ve stayed in a wide variety of with varying success. Here’s what you need […]

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6 Crisis Communications Resources

  • Fran Stephenson
  • May 19, 2016
  • 2 min read

A quick glance at the news this month is a good reminder that a crisis can happen at any time. The weather is creating crisis situations for many organizations; others have been surprised recently by technical failures or social media mishaps. If you haven’t looked at your crisis plan in a while, now might be a good […]

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What Facebook Wants Small Business to Know about Advertising

  • Fran Stephenson
  • May 11, 2016
  • 3 min read

Last week, I attended a “Boost Your Business” workshop sponsored by Facebook. It’s the second time I’ve attended a Facebook-sponsored seminar since they moved their SMB division to Austin. For all the criticism about this social network and all the changes that cause upheaval for organizations trying to navigate Facebook’s changing landscape, you have to give them […]

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How the Corvette Museum Survived a Sinkhole

  • Fran Stephenson
  • April 15, 2016
  • 6 min read

Small Organizations CAN Handle a Crisis Alongside Interstate 65 in Bowling Green, Kentucky, you can see the iconic Skydome of the National Corvette Museum from the freeway. It is a place where devoted fans come to see and admire America’s iconic cars. It is also a small, but smart organization who handled a once-in-a-lifetime crisis. Here is their […]

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Theme Parks Introduce Demand Pricing

  • Fran Stephenson
  • March 24, 2016
  • 3 min read

The Walt Disney Company announced a move last month to adopt demand pricing at their U.S. theme parks, a first for attractions. Demand pricing, also called surge pricing, is a methodology in which prices fluctuate based on perceived or actual demand for a product or service. It has been used by the airline and hotel industry for […]

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Sorry or Not Sorry? Why Companies Should Apologize

  • Fran Stephenson
  • March 3, 2016
  • 3 min read

There’s nothing like getting a heartfelt apology. And nothing more disappointing than an apology that feels insincere. Setting aside the snark of the Internet – just search for #sorrynotsorry and you’ll see why – apologies are REALLY HARD. They are hard for us as individuals in the course of being human, but they are even harder for organizations. […]

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How to Report Live Events on Social Media Channels

  • Fran Stephenson
  • February 10, 2016
  • 4 min read

Add the word “live” to your event and there’s automatic excitement. Every host who opens the show on Saturday Night Live, says “LIVE from New York…” and we pay attention. Television stations use “live”and “breaking news” to make us sit up and see what’s going on. In the radio years, a sure sign of something different was the […]

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Compare the Top 8 Social Media Networks

  • Fran Stephenson
  • December 10, 2015
  • 3 min read

Don’t you wish it was easier to compare social media networks side-by-side? You know, a really cool chart to summarize what’s going on in the network, so you can answer client questions more easily or find that key statistic to drop into your presentation. Keeping up with the news of each network is tough, even […]

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Finding & Scheduling Social Media Content

  • Fran Stephenson
  • December 5, 2015
  • 5 min read

Part 4 in the Outside Channel Manager Series Guest post by Jennifer Hatton Time has flown by and we are already at Part 4 of our channel management series. Our topic today is one of my favorite things to talk about in social media – Scheduling and Finding Content. There are so many assets you […]

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Using a Critical Eye to Assess Social Media Channels

  • Fran Stephenson
  • November 13, 2015
  • 3 min read

Part 3 in the Outside Channel Manager Series You’ve just taken over managing social media channels for a client and they, of course, want you to immediately answer the question: “how are we doing?” Before you can answer that question, you should look over each social media network with a critical eye. Look at Channel […]

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