7 Deadly Sins of Companies in Crisis

Every day, a company somewhere finds itself in crisis. Some will handle it expertly but others will completely bomb out. Here are seven epic mistakes or “sins” that will lead an organization in crisis down a path of fractured reputation and poor crisis response.

1. Unprepared — the unprepared organization has no plan, wallows in confusion, looks like a deer in headlights.
2. Arrogant — this company or its leadership loses sight of the big picture. It’s all about them and their reputation and not about those affected by the crisis.
3. Reactive –the reactive organization is too close to the situation, takes the social media chatter too personally, gets defensive.
4. Indecisive — an indecisive company is having a crisis of leadership, has lost trust with its stakeholders.
5. Insensitive — the insensitive company is robotic, lacks emotion, tries too hard to dispense with the problem.
6. Distant — the organization is out of touch with its audiences. They might appear lost.
7. Evasive — this company is sneaky, has something to hide, or is not ready to admit fault.

How can you avoid being on the 7 deadly sins list? If you feel your organization might be in danger of being indecisive, distant or evasive, it’s time to look carefully at how your organization can become honest, thoughtful and considerate — before your next crisis.

UPDATE: Click here to get my FREE e-book called “Managing Your Next Crisis.” It’s a free download and will get your organization started on preparation.