Your Social Strategy OR ‘Why Am I Doing This?’

Fran Stephenson doing a radio interview at the Solo PR Summit At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast.

They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. Also, I got to chat about the why of your social strategy, which is perhaps the most important question of all. You can listen to the full interview here.