It’s the end of another summer season and tourism destinations are about to ask themselves the hard questions as they start to plan next year.

What worked? What didn’t? What should we change for next year?

It’s hard for some destinations to rise above the well-funded voices of the “biggies” like New York City, Orlando and California.

Here’s one destination who is learning what Keith Bellows of National Geographic Traveler advocates – celebrate your destination, don’t sell it.

Watch this 8 minute long video and tell me that you don’t want to go visit Grand Rapids.  I know I do.